Websites, SEO & marketing for therapists, doctors & wellness professionals
BRANDING
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WEBSITES
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SEO
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COACHING
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RETAINERS
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BRANDING ✦ WEBSITES ✦ SEO ✦ COACHING ✦ RETAINERS ✦
You know how to earn trust, one person at a time. I build the website, the words, the strategy, and the systems that turn being great at your work into a growing business.
You're good at what you do. Your clients know it, your referral sources know it, and anybody who's sat in a room with you knows it. Someone finding you for the first time has no way to tell, because what's online reads like every other practice in your city.
Nobody picks a therapist off a list of credentials. They pick the one who sounds like they already understand what's going on, and that happens in the first few minutes, long before anyone reads about your training.
So before I build anything, I learn who you are, how you want to work, and who you're meant to help, in your words and theirs. I've sat in the therapist's chair, and I've spent years in marketing, and both do the heavy lifting here. That combination is the part no other agency can copy. Then I build your whole business around what I find, from the words people read to the funnels and systems running underneath.
The right people reach out already trusting you, and marketing stops being the thing you dread, because now it's just you, said well, built to grow.
Every clinician I work with is different. Therapists, PMHNPs, group practice owners, all with their own practice and their own goals, so nothing we build is the same. Your branding, your website, your copy, and your SEO all get built from scratch around you.
It starts with a long call. I ask weird questions and listen for the way you actually talk about your work, because that's the voice your ideal client is searching for.
You won't get a template, and you won't get passed to someone else halfway through. You get a practice that sounds like you and shows up when the right people go looking.
Here's how we get you found, booked, and proud of what comes up when someone Googles you.
WEBSITE & BRANDING
Your Private Practice website design should do some of the work before anyone starts reading.
So I design your logo, your colors, and your site so the right person feels something the second the page loads.
SEO & AI SEARCH
Your Private Practice should be the one that comes up when someone starts looking. So I research what they're searching, build your pages around those words, and get you found on Google and AI search.
COACHING & STRATEGY
Your Private Practice needs a plan before it needs a rebuild. So I sit down with you and we work out your positioning, your offers, and where your clients are actually going to come from.
MARKETING RETAINERS
Your Private Practice needs someone paying attention to it every month, not just at launch. So I run your content, your emails, and your visibility while you do the part only you can do.
Most practices launch a site, feel good about it for a few weeks, and then nothing moves for two years. Google notices, and so does anyone who lands on a blog where the newest post is from last spring.
Blogs, your Google profile, email, social, and ongoing SEO, all handled and reported on every month. Built around your practice, three month minimum.
We talk for a long time
Once you're in, we spend real time on your practice, the clients you want more of, the ones you're tired of, and where you're actually trying to take this. I ask weird questions and I write down how you answer them, because the way you talk about your work is where your voice, your copy, and your keywords all come from.
I go find your people
Before I write a word or design a page, I research what your ideal client types when she's looking for help, the questions she's asking, and the way she describes what's wrong. Your keywords and your messaging come out of her language, not out of a tool that spits out therapy near me.
I build it around what I found
Your branding, your website design, your copy, your SEO, your strategy, and the marketing that runs after launch all come from the same research. Every piece comes back to you for approval before we move on, so nothing is ever a surprise, and you're never looking at something wondering how it got there.
You keep it
Everything I build is yours. Your brand, your site, your research, and your strategy live in your own accounts, they're documented, and you know how they work. If you want me to keep running your marketing, I will. If you'd rather take it from here, you can.
& GET THE RESULTS YOU DESIRE
We’ll show you how…
I’M AMANDA SMITH
I'm a therapist. I understand the weight of the work, the guilt around money, the fear of being too visible, and the exhaustion of trying to market yourself in a way that doesn't feel like you. I also understand branding, strategy, SEO, and what it actually takes to get a practice found on Google, and now in AI search.
That combination is what The Passive Practice is built on. I have an incredible team behind me, but this isn't an agency where marketers learned a few things about therapy so they could sell to therapists. It's built around someone who has lived inside both worlds, and every brand we build runs through me.
When you work with us, your brand is never handed off to a contractor or run through a template. I'm actually in it with you, building something that is specific to who you are, what you believe, and where you are trying to go. That's why the work sounds like you, ranks for the searches your ideal clients are actually making, and brings in people who already trust you before they ever reach out.
MOST AGENCIES LEARNED ABOUT THERAPY. I LIVED IT.
WE 🤍 OUR CLIENTS
And They Love Working With Us
Check out their custom branding
REAL CLIENT SUCCESS STORIES
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REAL CLIENT SUCCESS STORIES ***
The Passive Practice portfolio showcases the websites, brands, social campaigns, and content strategies we’ve built for therapists ready to grow their income and impact.
PROVEN MARKETING TACTICS TO GROW YOUR PRACTICE
Learn what’s working for our clients with actionable advice & how-to’s straight from our founder’s desk.
From the courses that shaped my business to the tools that make content creation effortless, these are my go-to resources for building a thriving private practice.