Websites, SEO & marketing for therapists, doctors & wellness professionals

BRANDING

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WEBSITES

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SEO

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COACHING

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RETAINERS

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BRANDING ✦ WEBSITES ✦ SEO ✦ COACHING ✦ RETAINERS ✦

You know how to earn trust, one person at a time. I build the website, the words, the strategy, and the systems that turn being great at your work into a growing business.

LET'S GO →

People don't choose the loudest option or the longest list of credentials. They choose the person who makes them feel seen and heard in the first few minutes of finding them.

So before I build anything, I learn who you are, how you want to work, and who you're meant to help, in your words and theirs. I've sat in the therapist's chair and I've spent years in marketing, and both do the heavy lifting here. That combination is the part no other agency can copy.

Then I build your whole business around what I find, from the words people read to the funnels and systems running underneath. You'll feel the difference fast. The right people reach out already trusting you, and marketing stops being the thing you dread, because now it's just you, said well, built to grow.

A smartphone displaying a testimonial or review message about working with Amanda, highlighting her positive impact on business growth and strategic insight.
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A screenshot of a text message or screen containing a testimonial about working with Amanda, highlighting her expertise, patience, and dedication. The message is from Dr. Katia Arroyo and emphasizes the positive impact Amanda has had on the person's
Screenshot of a text message that reads, "WOW! We are at a hotel celebrating our youngest turning 5 and we briefly viewed the page and we are blown away! You've captured SO well what we are trying to put out into the world. Thank you for your hard wo
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Amanda Smith, therapist, marketer, coach, mom, and founder of The Passive Practice, smiling while seated cross legged on an orange sofa.
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I’M AMANDA SMITH

I'm a therapist. I understand the weight of the work, the guilt around money, the fear of being too visible, and the exhaustion of trying to market yourself in a way that doesn't feel like you. I also understand branding, strategy, SEO, and what it actually takes to get a practice found on Google, and now in AI search.

That combination is what The Passive Practice is built on. I have an incredible team behind me, but this isn't an agency where marketers learned a few things about therapy so they could sell to therapists. It's built around someone who has lived inside both worlds, and every brand we build runs through me.

When you work with us, your brand is never handed off to a contractor or run through a template. I'm actually in it with you, building something that is specific to who you are, what you believe, and where you are trying to go. That's why the work sounds like you, ranks for the searches your ideal clients are actually making, and brings in people who already trust you before they ever reach out.

MOST AGENCIES LEARNED ABOUT THERAPY. I LIVED IT.

GET TO KNOW ME

100+ practices built ✦ 100% of our clients rank on page one of Google ✦ 90% of clients come to us by referral

Amanda Smith, therapist, marketer, coach, mom, and founder of The Passive Practice, seated on an orange sofa in a striped sweater.
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Every clinician I work with is different. Therapists, PMHNPs, group practice owners. Different practice, different voice, different goals. So nothing we build is the same.

It starts with a long call. I ask weird questions and listen for the way you actually talk about your work, because that's the voice your ideal client is searching for.

No templates. No hand-offs. Just work that sounds like you and shows up when the right people go looking.

Here's how we get you found, booked, and proud of what comes up when someone Googles you

WEBSITE & BRANDING

Most therapy websites look like they were built in an afternoon with a template, because they were.

Yours should tell someone in three seconds that you're the one they've been looking for. Built in your voice, on your story, from the ground up.

LEARN MORE →

SEO, AEO + CONTENT STRATEGY

A beautiful website nobody finds is an expensive digital brochure. This is how you show up when someone in your city Googles what you do, or asks ChatGPT for a recommendation. Real strategy, real writing, rankings that keep working while you're in session.

LEARN MORE →

MARKETING RETAINERS

You didn't go to school for this, and you shouldn't have to squeeze it between sessions.My team becomes your marketing infrastructure. Strategy, content, SEO, handled every month, with reporting in plain English and me in it the whole way through.

LEARN MORE →
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& GET THE RESULTS YOU DESIRE

We’ll show you how…

WE 🤍 OUR CLIENTS

And They Love Working With Us

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A logo featuring a stylized purple heart with a white ribbon and a circular text that reads, "The Orthodox Therapist. Are You Ready to Grow?"
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Amanda Smith, therapist, marketer, coach, mom, and founder of The Passive Practice, smiling while holding up a smartphone.

REAL CLIENT SUCCESS STORIES

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REAL CLIENT SUCCESS STORIES ***

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The Passive Practice portfolio showcases the websites, brands, social campaigns, and content strategies we’ve built for therapists ready to grow their income and impact.

OUR WORK SPEAKS FOR ITSELF →
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PROVEN MARKETING TACTICS TO GROW YOUR PRACTICE

Learn what’s working for our clients with actionable advice & how-to’s straight from our founder’s desk.

TO THE BLOG →
Featured
Will AI Replace Therapists? What Private Practice Owners Need to Know in 2026
Will AI Replace Therapists? What Private Practice Owners Need to Know in 2026

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Why Brand Voice Matters More When AI Summarizes Your Practice
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When Should a Therapist Use Google Ads Instead of ChatGPT Ads?
When Should a Therapist Use Google Ads Instead of ChatGPT Ads?

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Read more →
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From the courses that shaped my business to the tools that make content creation effortless, these are my go-to resources for building a thriving private practice.

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